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Click Here for the Winnebago Fishing Report
Located on the east shore of Lake Winnebago in the "Stockbridge Square" on the east side of Hwy 55 right in the heart of Stockbridge, Wisconsin. We are the East Shore of Lake Winnebago's Only Full-Service Tackle and Live bait Store.

We sell Ammunition, basic hunting gear, scents, calls, etc...
We carry minnows, waxworms, crawlers, flats of crawlers, redworms, hellgrammites, spikes, leeches and more, including the large trolling Canadian crawlers in half and full flats! We receive fresh bait weekly. We carry fishing tackle geared for Lake Winnebago and Green Bay as well as other lakes like Lake Erie and Bay De Noc. Planning a trip for monster walleyes in Lake Erie? Stop in and get what will put wall mounter walleyes in your boat. Offering all of the basic gear and tackle all the way up and into fully custom painted tournament grade baits. Custom fishing shirts, hats, & decals. We have everything for the weekend and tournament angler and everything in between! Knowledgeable staff that really know the lake and can help you put more fish in your boat. Large selection of sturgeon spearing decoys, spears, gaffs, gifts and more!


  • Ammunition
  • Line Spooling
  • Tournament Grade Live bait
  • In-House Custom Paint Lab
  • Custom Airbrushed Lures
  • A Trollers Destination (Trolling Gear)
  • Hundreds of Colors of Custom Spinner Blades & Crankbaits
  • Updated Fishing Report Boards
  • Ice Fishing Headquarters
Hours vary throughout the year and also vary on Holidays & Gun Deer Season.
Hours for Fall are posted below:

Monday- 6am to 5pm
Tuesday- 6am to 5pm
Wednesday- 6am to 5pm

Thursday- 6am to 5pm
Friday- 6am to 5pm
Saturday 6am to 4pm
Sundays- Closed till Mid December

Below, are listed the Special hours for this year, 2024.
*October 13th thru December 15th, we are closed on Sundays.
*Closed Sat, Sun & Monday of the Gun Deer Opening Weekend in Mid-November (23rd, 24th & 25th).
*Closed on Thanksgiving Day (Nov. 28th).

*Closed Christmas Eve (24th).
*Closed Christmas Day (25th).

We are open earlier and stay open longer for walleye tournaments on the lake such as the Stockbridge Walleye Tournament, Winnebago Walleye Series, Mercury Walleye Weekend, Battle On Bago Series, Quinney Sheepshead and many other Tournaments, we will be open earlier & open later the Friday before them to serve you the best we can.
*Call the store for more details: 920-981-4023